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A evolutional package design for a traditional Chinese herbal cough syrup, named Nin Jiom (念慈菴), which needs to rebrand and expand the market in the West with a different approach and direction. Youtube Nin Jiom is a popular cough syrup in the Chinese community, with a history that can be traced back to the Qing Dynasty. Nin Jiom means “remembrance of the mother”, a Chinese medicine doctor, IP Tin-see, invited the syrup, made with 15 herbs,200 years ago but it was not until 1946 when the syrup was first introduced to the Asian market, including China, Korea, and the South-East Asian counties.
The target costumers can be younger generations. Changing to be more modern and to raise a fresh look attracting a new audience and becoming more appealing to younger people, the new packaging comes with a triangular container, which is more user-friendly and requires basic transportation and storage. Users can open the container easily by tearing off one side of the sticker at the top of the package. Users can then pull the both sides of the inside panel to get more the information about this syrup by viewing the pamphlet, and using a spoon to consume the syrup. To rebrand and expand the market in the West, this new design takes a different approach and direction when coming up with an innovation, functional, and user-friendly design for the Canadian market, using three languages, Chinese, English, and French. The brand identity reflects design strategy while retaining original logo but reposition the packaging format. The project modernizes while respecting the existing design.